How can we distinguish moral principles from barometers that are not moral?

• The main aim of ethics is to construct a body of moral standards which a person feels reasonable to hold based on careful thought.

• Ethics is the activity of examining the moral standards of a society or of an individual. Whether the standards are reasonable or not and how to apply the standard in particular situations are examined by ethicist.

• While at a Family Business it is important to know about Business Ethics which is an inquiry of ethics in the field of business.

• Business Ethics mainly concentrates on moral standards that systems a business,business organizations, and individuals within the business organizations and individuals who deal with business organizations have to evaluate and follow in their day to day dealings and decisions

• Business Ethics is studied at three levels: Systemic ,Corporate and Individual

Systemic issues deal with economic, political, legal, and other related systems within which production and distribution activities are carried out. Issues like capitalism, regulation of business also are related to systemic ethics.

Corporate concerns and corporate citizens issues fall under the category of corporate ethics.

Individual Ethics is more concerned with Moral reasoning, wherein actions are judged with reference to moral standards. It involves knowledge of moral standard and knowing whether situation needs the application of moral standards or not.

• Moral reasoning needs to be logical, accurate, relevant and complete. Consistency in the moral standards is essential.

Ethicist suggests five characteristics to identify moral standards.

1. Moral standards deal with matters which people think can seriously injure or seriously benefit human beings.

2. Moral standards are not established or changed by political or legal authoritative bodies. The validity of moral standards rests on the adequacy of the reasons.

3. Moral standards are preferred to other standards including even self-interest when choice is there.

4. Moral standards are impartial. They are based on impartial reasons that an impartial observer would accept.

5. Moral standards are associated with special emotions. When people act in violation of a moral standard, they feel guilty, ashamed, and remorseful.

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